As a pharmacist and a business owner, Rikin Patel of 4117 Main St, Whitehall, PA 18052 has a lot of experience in business and marketing.
If you start paying attention to advertising and marketing around you, you will notice that most of it talks about products and services, but doesn’t really talk about the benefits for the consumer, nor does it offer anything specific as a gratification for immediate response.
A lot of ads, commercials, and Facebook promoted posts now include websites and Facebook pages that you can visit, but present no completing offer to visit them in the first place. This is not a disciplined way of spending your advertising dollars. Spending money and hoping that customers show up at your door is not a sound strategy.
You need to start presenting offers to your customers and track the success rate of every offer and every ad. This will impose discipline on you and make sure you approach advertising and marketing just like you would approach any other part of your business, such as vendor bills or supplies expenses.
Fundamentally, there are two types of offers that you can make to your prospects and existing customers.
The first one is an offer asking for an immediate purchase. “Call now to buy,” “visit our website to use your coupon and save” are examples of such offers.
The second type is an offer that generates a lead. This kind of offer doesn’t ask a prospect to make a buying decision. It simply asks prospects to raise their hand and show that they have an interest in a certain product, service or a subject. A free eBook or a free sample is as example of a lead generating offer that any business, even a pharmacy like the one owned by Rikin Patel of 4117 Main St, Whitehall, PA 18052 could use.
If you start paying attention to advertising and marketing around you, you will notice that most of it talks about products and services, but doesn’t really talk about the benefits for the consumer, nor does it offer anything specific as a gratification for immediate response.
A lot of ads, commercials, and Facebook promoted posts now include websites and Facebook pages that you can visit, but present no completing offer to visit them in the first place. This is not a disciplined way of spending your advertising dollars. Spending money and hoping that customers show up at your door is not a sound strategy.
You need to start presenting offers to your customers and track the success rate of every offer and every ad. This will impose discipline on you and make sure you approach advertising and marketing just like you would approach any other part of your business, such as vendor bills or supplies expenses.
Fundamentally, there are two types of offers that you can make to your prospects and existing customers.
The first one is an offer asking for an immediate purchase. “Call now to buy,” “visit our website to use your coupon and save” are examples of such offers.
The second type is an offer that generates a lead. This kind of offer doesn’t ask a prospect to make a buying decision. It simply asks prospects to raise their hand and show that they have an interest in a certain product, service or a subject. A free eBook or a free sample is as example of a lead generating offer that any business, even a pharmacy like the one owned by Rikin Patel of 4117 Main St, Whitehall, PA 18052 could use.
