Rikin Patel owns Whitehall Pharmacy located at 4117 Main St, Whitehall, PA 18052.
This article contains two strategies that can help any business owner take their venture to the next level.
Develop an effective marketing platform in addition to operating your business.
The term “platform” is often used in business to describe a way for a company to keep in touch with its customers, keep them informed about updates and new products, and offer them to use the business again.
For example, Disney has a very profitable and massive platform. It has magazines, television, radio, websites, parks, and closed membership programs like D23. Even book publishers today prefer to deal with book authors who have platforms of their own, such as Facebook pages with a significant number of followers, an email list of a significant size, or a position of influence in an industry.
As a business owner, you too can have your own platform. It can be local or global, online or offline.
Let’s consider an example and assume that you own a local restaurant. One of the platforms you could have is a printed newsletter that your customers get in the mail every month. Using the newsletter, you could promote not only the restaurant, but also cookbooks, grocery stores with quality food, or maybe even a food and wine cruise.
A printed newsletter is something any business could do. A platform like this could make a number of different income opportunities possible for any business, including businesses similar to Whitehall Pharmacy that belongs to Rikin Patel of 4117 Main St, Whitehall, PA 18052
