Rikin Patel of 4117 Main Street, Whitehall, PA 18052 - Why Every Business Needs to have an Offer that its Prospects Can’t Refuse

As a pharmacist and a business owner, Rikin Patel of 4117 Main St, Whitehall, PA 18052 has a lot of experience in business and marketing.

If you start paying attention to advertising and marketing around you, you will notice that most of it talks about products and services, but doesn’t really talk about the benefits for the consumer, nor does it offer anything specific as a gratification for immediate response.

A lot of ads, commercials, and Facebook promoted posts now include websites and Facebook pages that you can visit, but present no completing offer to visit them in the first place. This is not a disciplined way of spending your advertising dollars. Spending money and hoping that customers show up at your door is not a sound strategy.

You need to start presenting offers to your customers and track the success rate of every offer and every ad. This will impose discipline on you and make sure you approach advertising and marketing just like you would approach any other part of your business, such as vendor bills or supplies expenses.

Fundamentally, there are two types of offers that you can make to your prospects and existing customers.

The first one is an offer asking for an immediate purchase. “Call now to buy,” “visit our website to use your coupon and save” are examples of such offers.

The second type is an offer that generates a lead. This kind of offer doesn’t ask a prospect to make a buying decision. It simply asks prospects to raise their hand and show that they have an interest in a certain product, service or a subject. A free eBook or a free sample is as example of a lead generating offer that any business, even a pharmacy like the one owned by Rikin Patel of 4117 Main St, Whitehall, PA 18052 could use.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 - Why in Business You Can Only Expect What You Inspect

Rikin Patel is the founder of Whitehall Pharmacy located at 4117 Main St, Whitehall, PA 18052.

Today, there are a lot of theories about business and management. There is open-door management, closed-door management, Japanese-style management, management by incentive and so on.

One of the principles that a lot of business owners try to grow their companies is ownership mentality. This principle says that every employee should feel as an owner. The problem with this principle is that the only people with ownership thinking and approach are owners. Employees have employee mentality.

The biggest reason that drives business owners crazy when managing people is the assumption that employees are just like the owners. They are not. If they were, they would be competitors, not employees.

If a customer shows up one minute before the closing time of a store, the owner would help the customer and make a sale. An employee would most likely tell the customer that the store is closing in one minute and there’s no time left to shop.

The old management axiom says that you can only expect what you can inspect. This is the truth, and if you want to manage a business successfully, this is the way to go.

Business owners often don’t want to believe that their employees could steal from them or consciously not follow scripts and procedures, yet this is what happens all the time. Theft doesn’t have to be outright and direct. It can take many forms. It can also be leaving home early or being unfriendly with a customer.

This is why you need to use technology and recording devices to monitor what is going on at your place of business.  Rikin Patel of 4117 Main St, Whitehall, PA 18052 feels that every business owner should have an opportunity to know what is happening at their place of business at all times.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 - How Developing a Platform Can Lead Even Owners of Small Businesses to Big Incomes

Rikin Patel owns Whitehall Pharmacy located at 4117 Main St, Whitehall, PA 18052. 

This article contains two strategies that can help any business owner take their venture to the next level.

Develop an effective marketing platform in addition to operating your business.

The term “platform” is often used in business to describe a way for a company to keep in touch with its customers, keep them informed about updates and new products, and offer them to use the business again. 

For example, Disney has a very profitable and massive platform. It has magazines, television, radio, websites, parks, and closed membership programs like D23. Even book publishers today prefer to deal with book authors who have platforms of their own, such as Facebook pages with a significant number of followers, an email list of a significant size, or a position of influence in an industry.

As a business owner, you too can have your own platform. It can be local or global, online or offline. 

Let’s consider an example and assume that you own a local restaurant. One of the platforms you could have is a printed newsletter that your customers get in the mail every month. Using the newsletter, you could promote not only the restaurant, but also cookbooks, grocery stores with quality food, or maybe even a food and wine cruise. 

A printed newsletter is something any business could do. A platform like this could make a number of different income opportunities possible for any business, including businesses similar to Whitehall Pharmacy that belongs to Rikin Patel of 4117 Main St, Whitehall, PA 18052

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 - How to Use a Business as a Path to Financial Freedom

Rikin Patel of 4117 Main St, Whitehall, PA 18052 is a business owner who opened his pharmacy after graduating from the Philadelphia College of Pharmacy.

A lot of business owners get into their business simply because they do not want to have a boss. They would often have the same duties and responsibilities they would have if they were an employee.

Viewing a business as the final goal is a big mistake. Operating a business is a process. It can’t be an achieved goal. It is a path and a tool to achieving many other goals, yet a lot of people are so excited about having their own business that they forget to answer the question about what is next.

You never want to marry your business or spend twenty-four hours a day operating a business. You need to focus on your goals.

Most people want their businesses to provide freedom, financial independence, and security. It is somewhat ironic that in order to achieve their goals, they have to systematically decrease the dependency of business on them. This is the secret of achieving freedom and financial independence through business.

If the decrease of dependency doesn’t happen, the owner of a business eventually finds out that he or she traded the old boss for a number of new ones. The new bosses are the clients, the employees, investors, suppliers, lenders, and government agencies.

The solution is to let the business mature. An immature business relies solely on its owner. It the early days of a business this is fine, and may even be necessary. However, with passing of time this dependency needs to decrease and the owner needs to be able to rely on his or her employees just like Rikin Patel of 4117 Main St, Whitehall, PA 18052 does at his pharmacy.